Finland’s Oddlygood buys British brand Rude Health

Nordic vegan market leader Oddlygood has acquired Rude Health, one of the UK’s best-known plant-based drinks brands. Founded in 2005, Rude Health produces oat, almond, soy and other plant-based milk substitutes and cereals using quality ingredients. The company’s revenues could reach EUR 28m this year. Oddlygood’s goal is to become the leading plant-based food company in the UK and Europe.//

This article is available for reading in Trade magazin 2024/12-2025/01