Cadbury to buy Intergum

By: trademagazin Date: 2007. 08. 30. 00:00

Cadbury's planned acquisition of the Turkey-based chewing gum manufacturer Intergum has been approved by the competition regulator.

Cadbury announced the proposed 333m acquisition in June this year, claiming the
move would help the company improve profit margins in its confectionery
divisions as part of its ongoing reorganisation.
In 2006, Turkey's gum market alone had a value at retail of $232m (€172m)
and grew by 17 per cent, of which Intergum had a 46 per cent share, according
to Cadbury.
The brand had revenues of $109m (€81m) in 2006 of which about 25 per cent
was from exports, the company said.
Euromonitor told ConfectioneryNews.com earlier this year that Cadbury's
financial results indicate that its chewing gum brands are already showing
potential for growth within the market, with the company's revenues in the
segment surging by 10 per cent in 2006.