We have the winner of the Mercedes AMG A35 – the HELL grand prize has been won

The Hungarian campaign, which ran between February 17 and April 13, 2025, was extremely popular, and more than 1,000 prizes were awarded per country. Participants could win exclusive HELL jackets, shoes, premium travel bags, iPhone 16 devices, and limited edition HELL 6-packs.

However, the campaign is not over yet: one of the most special prizes of the game will take place in Italy at the beginning of July, when the winners from the ten participating countries will be able to meet Michele Morrone, the international face of HELL, in person at an exclusive dinner.

Adrienn Popovics, Marketing Director of HELL ENERGY Hungary Kft., said:

“This prize draw was not only the largest in HELL’s history in terms of size, but also in terms of the way it was able to emotionally move millions of people. With this campaign, we wanted to give back something of the immense love and loyalty we receive from our consumers every day. It was a pleasure to personally hand over the main prize, and we are already excitedly preparing for the dinner with Michele Morrone in Italy – this event will be a worthy conclusion to a campaign that gave real experiences to the participants.”

The campaign was supported by stronger marketing communication than ever before: television commercials, spectacular public appearances, digital campaigns and social media activities ensured that the news of the promotion reached everyone.

HELL remains committed to offering its consumers not only high-quality products, but also special, memorable experiences, not only in Hungary, but also in many parts of the world.