Helia-D starts autumn with a renewed product line and a new ambassador

By: Trademagazin Date: 2023. 09. 13. 10:42

Helia-D turbocharges its Cell Concept product line with even more effective formulas. Following the successful launch of the Hydramax family in spring, the Hungarian brand, which looks back on more than four decades, is renewing the Cell Concept product line this fall: the Cell Concept anti-wrinkle cream line will be added to the shelves in renewed packaging with top anti-aging active ingredients.

The products are presented together with the manufacturer Zséda, who will appear as the new face of the product line this September alongside Ági Pataki. The renewed Cell Concept family is available in the brand’s webshop from September 5, and it can already be found on store shelves in the second half of September. Popular anti-wrinkle products are supplemented with an even higher content of active ingredients Even more effective formulas, top active ingredients and Helia-D’s decades of experience are combined in the renewed Helia-D Cell Concept face care, which the more than forty-year-old Hungarian brand has developed to suit the needs of mature skin and is presenting it together with Zséda this autumn.