Albert Heijn’s personal care brand revamped

Albert Heijn has revamped its private label personal care product range.

This article is available for reading in Trade magazin 2025/12-2026.01

The Care brand offers more than 300 vegan, microplastic-free and dermatologically tested products. The stylishly designed, high-quality natural ingredient based shower gels, shampoos, deodorants, and body lotions were inspired by food ingredients such as cardamom, sage, almond and cherry