Lidl gives its loyalty programme an overhaul

Lidl Plus, the digital loyalty programme of Lidl was revamped in March.

This article is available for reading in Trade magazin 2024/6-7

Thanks to the changes, application use has become simpler, as the newly introduced offers don’t need to be activated anymore and the discounts are automatically deducted when the Lidl Plus card is scanned. In addition to the off ers available to everyone, customers will also receive personalised coupons, but these still need to be activated. //