The image of Hunguest Hotels has been renewed

By: Trademagazin Date: 2023. 10. 25. 11:03

Hunguest Hotels, Hungary’s leading wellness hotel brand, is introducing a new design. The renewed image expresses even more the uniqueness of the services typical of the hotel chain: the special experiences near the water, be it near Lake Balaton or the country’s most popular spas. The company’s digital channels are renewed, and the new image is clearly reflected in the hotels as well.

“In addition to our hotels, the image of the brand will also be renewed, this is an important stage in the transformation of Hunguest since 2020. The new visual identity refers much more to spa culture and relaxation by the water, which is why our guests choose us”

said Lajos Labossa, Marketing and Communications Director of Hunguest Hotels.

The designers of the Red Dot award-winning Studio NUR, Eszter Laki and Réka Imre, were responsible for the entire image design. The design of the image of many Hungarian and foreign tourism brands can be associated with the name of the graphic studio, including the visual appearance of Michelin-starred restaurants.