The Sport bar is renewed
From January 2024, the 70-year-old Sport bar will appear with new foil and cardboard packaging.
An important aspect of the design was to meet the expectations of today’s consumers, but also to preserve the well-known brand features, so the appearance became more modern, yet remained recognizable. The update of the logo and the sporty concept provide a more uniform, attention-grabbing, and dynamic look to the popular Sport bar portfolio. The design change is supported by a national communication campaign. The product range and product characteristics remain unchanged
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