Soproni’s packaging to be renewed

Hungary's favorite beer brand renewed after seven years, so the consumers can find a new, unified design when buying Soproni. The new design affects each piece of the portfolio both in case of the bottled and canned beers.

The brand's appearance in the last 120 years has changed and developed several times, but the design of new the categories, introduced in the past years (radlers, flavored dark beers) were deviated from the classic product more and more. In order to make the product portfolio of Soproni easier to identify, the brand decided to give a new look to the beers.

The renewal affects only to the design of Soproni, the composition of the multi-award-winning beverage and the method of manufacture of the beer will not change. The products continue to be made of the highest quality, in order to retain the Soproni as Hungary’s favorite beer brand.