Sága’s renewal

Sága, the No.1 poultry product brand in the Hungarian market changes the packaging of products, has a new logo and invests HUF 3 billion in development. Erzsébet Szalayné Szilvágyi, sales manager of Sága Foods told that the new packaging design reflects the innovative character of the Sárvár-based company, and it helps shoppers to find the Sága product they need faster.

All Sága wieners are now sold under the Füstli brand, Sága Bologna products are marketed with the Füstlizer brand name and hams belong to the Royal umbrella brand. The new packaging will bear the Product Processed in Hungary trademark too. More good news from Sága: the company’s owner gave the green light to a EUR 10-million investment project – the goal of this is to become the No.1 in the poultry ham market too. //