Alföld Milk is renewing its “Magyar” brand and launching an intensive product launch campaign

By: Trademagazin editor Date: 2019. 09. 27. 11:40

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Alföld Milk expands its offering with a new product: it introduces a cheese produced in the newly opened Debrecen plant into the Hungarian food market under the company’s “Magyar” (Hungarian) brand.

Alföldi Tej Kft. will expand its business with a 15 billion HUF investment in Debrecen to include a cheese production unit and a whey powder mill that processes sweet whey from cheese making. The dairy company will produce trappist and later gouda cheese in the plant.