One third market share for Heineken Hungaria
In spite of bad business environment the company increased its sales and profit in 2007.
Last year the company sold 9% more
beer, almost 2,400 hectoliters, the nettó sale was 12% more
than in 2006 and enriched the HUF 47.5 billion, operating result grow
to HUF 3.3 billion. Premium products sales increased in the whole
portfolio.
Last year the beer prise grow only with
4%, altough the inflation was 8% and at the raw materials were a big
prise increase, for example the prise of malt grew with 70%. This
year a 20% prise increase is to wait at packiging and energy costs,
so Heineken Hungaria raises its prises with 8%.
In spite of hard business environment
the developing of the plants didn't stop, last year with a HUF 500
million investment a new sewerage – cleaning system was built in
Sopron, at the other plant in Martfu a new production line for
banking the barrels were set up.
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