Reopening Heineken Experience

Amsterdam most popular turist atraction celebrated its official Grand Opening on 9th December.

 The journey through the New Heineken
Experience pulls back the curtain and immerses visitors in every
aspect of Heineken's brewing process. At various points in the
experience, guests see, smell, touch, and taste everything–quality
raw ingredients, the incomplete brew in progress, and the final
pleasure of a finished Heineken. Guests also experience brewing from
the inside via a whimsical but factual special effects ride through
the brewing process.
Hans Maris, Manager of the Heineken
Experience, commented: “We are very proud of the unique experience
that we have created. The new approach brings to life our passion for
the quality of the beer we brew, our great respect for people,
cultures and the world in which we live and our commitment to the
responsible enjoyment of our brands”.