With its first non-food store, Lidl is taking on Action and TEDi
For the first time, Lidl has opened a store that offers only non-food products. Under the name “Home & Living,” the retailer is showcasing six private labels in a store area of about 500 sqm.
Lidl’s first non-food supermarket is located in Lottstetten, Germany, near the border with Switzerland, opposite a traditional Lidl discount supermarket. The branch features a wide selection of household appliances, textiles, tools, home accessories, sports items, toys and many more items from the private labels Crivit, Esmara, Livarno, Lupilu, Parkside and Silvercrest, ESM reports based on Lebensmittel Zeitung.
Non-food has become an important focus for Lidl in recent years. This is evident from the significant marketing investments made by the retailer, which has hired Arnold Schwarzenegger as the face of the DIY brand Parkside, is an official partner of several UEFA football competitions, and is actively sponsoring a professional cycling team.
In the past, Lidl has experimented with temporary stores for specific non-food brands: last year, there were a Lupilu store in Belgium and Parkside DIY stores in Hungary and Poland. However, a store featuring all of the retailer’s non-food private labels is a first. The initiative is noteworthy given the success of large non-food discounters like Action and TEDi in Europe. Lidl did not wish to reveal whether this concept will go beyond just one store.
Related news
Lidl sells the Sugar-Free Cake of the Year for 1,199 forints
From August 28, Lidl Hungary will offer its Sugar-Free Cake…
Read more >Lidl to launch ‘Live Well’ logo linking health and sustainability
Lidl GB is set to become the first UK discounter…
Read more >Lidl supports disadvantaged young people with 10 million forints
The limited edition sneaker launched as part of the Lidl…
Read more >Related news
Gergely Gulyás: margin freeze extended until November 30
The margin freeze will be extended until November 30, the…
Read more >World instant noodle soup consumption sets new record – Hungary stable in TOP50
The world’s instant noodle soup consumption has reached a new…
Read more >The economic well-being of the population improved significantly in August, according to Századvég
According to the August 2025 survey by Századvég Konjunktúrakutató Zrt.,…
Read more >