Action opens 3000th shop in Italy

By: Trademagazin editor Date: 2025. 06. 10. 09:13

Action celebrates a milestone today, opening its 3000th shop in Europe. That honour was for Italy, specifically the town of San Rocco al Porto in Lombardy.

Action’s 3000th store measures 867 sqm and employs twenty people. It is already the chain’s 157th store in Italy, just four years after the retailer started there.

“Action started 32 years ago with a small discount store in Enkhuizen, the Netherlands. Ever since, Action has been expanding from country to country”,

CEO Hajir Hajji says.

“Two months ago, Action opened a first store in Switzerland. Right now, we are preparing a first store in Romania in the autumn of this year as well. Opening our 3,000th store in a country where our customers welcomed us so enthusiastically is extra special.”

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