Russia’s first checkout free store-in-store launched

A partnership between technology company, Zippin, Visa, Russian bank, Sberbank, and retailer Azbuka Vkusa has led to the launch of the country’s first checkout free store-in-store. The concept, named Zippin Cube, is similar to the just walk-out concept of Amazon Go in the US, but with a significantly smaller sales area. It was set up in an Azbuka Vkusa store in Moscow.

The concept is a turnkey solution for small format stores, which makes it quick to install and instantly ready to use. It is designed to fit into any space as a standalone store or as a store-in-store concept. The cube is equipped with computer vision technology, a surveillance system. It monitors when goods are picked up by a shopper, which is then added to a virtual basket, or is removed when it is put back on the shelf.

IGD