The largest BioTechUSA store in our country has opened in Allee

By: Trademagazin Date: 2023. 06. 29. 12:09

The BioTechUSA group of companies, which manufactures and distributes dietary supplements, special foods and sportswear, opened its largest 110-square-meter exclusive store in Hungary in the Allee shopping center in June. This is the only store in Europe where customers can find all of the company’s products, whether it’s dietary supplements or self-designed Apparel clothing products, which until now were only available online, and which mainly serve those who train in the gym. In the Apparel product line, which currently consists of 100 types of clothing and is made from premium materials, in addition to those who represent an active lifestyle, those who like sporty fashion can also find the pieces they like.

BioTechUSA has been working for more than 20 years to use its products and expertise to introduce millions of people around the world to the joy of exercise, a balanced and active lifestyle. With the motto “The Feeling of Success”, it is aimed at ordinary people who live consciously and want to get the most out of every situation. However, in addition to dietary supplements and functional foods, the sportswear product category, Apparel, has also become increasingly important for the company group.

“In response to consumer demands, we introduced our clothing range to the Hungarian market two years ago, which was initially only available online with a small set of goods. After the successful test period, we expanded the range of our products, and taking our customers’ feedback into account, we created premium collections completely tailored to the needs of our customers who are committed to gym training. Last year, we introduced two self-designed collections, consisting of a total of 100 types of clothing, under the BioTechUSA brand. Our most popular products are women’s leggings, bras, and men’s t-shirts, which together account for more than 60% of the total sales revenue from clothing products. The remaining 40% is shared by sweaters, shorts and leotards,”

said Bálint Lévai, co-owner and CEO of the BioTechUSA group of companies.

At the same time, the company group opened its largest Hungarian unit: the 110 square meter exclusive store located in the Allee Shopping Center is unique in that it is currently the only store in Europe where customers can find all BioTechUSA products, be it dietary supplements or the entire range of Apparel.