The first One Hungary brand store opened in Budapest

By: Trademagazin Date: 2025. 01. 10. 10:09

After more than a year and a half of preparatory work, One Magyarország, a member of the 4iG group, opened its first “flagship” brand store on Monday in the Westend City Center shopping mall in Budapest, on the site of the former Vodafone brand store.

The store opened in the Budapest shopping center is One’s first branded store, which will start operating with a completely new design, which will later be extended to the entire network – said Tamás Bányai, CEO of One Hungary, at the opening, adding that the transformation is about much more than a simple “rebranding” or “logo change.”

Building on the integrated fixed and mobile network of the former member companies, One will be able to provide a much more innovative service, while also building on the special expertise accumulated within the group – he said.

The third pillar that distinguishes the company from its competitors is customer-centric service, “strong value proposition”, with competitive tariffs. He noted that in addition to digital platforms, physical meeting points will also play an important role in the future.

According to the company’s previous announcement, the 4iG group will merge its telecommunications commercial services as of January 1, so the residential and corporate telecommunications services of Vodafone Hungary, DIGI, Antenna Hungária and Invitech will appear under the “One” brand.

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