Calorie labels fitted to staircases

By: trademagazin Date: 2013. 11. 15. 09:56

Stairwells in public buildings will be labelled as exercise apparatus under a government-backed scheme to make office workers and commuters across Britain fitter.

Trials at three large office buildings found that signs advertising how many calories could be burnt by climbing a particular set of stairs increased the number of people using them by up to 29 per cent.

The scheme, based on behavioural economics or “nudge theory”, is aimed at subtly influencing people's habits to help strengthen their hearts through short bursts of exercise.

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