Calorie labels fitted to staircases
Stairwells in public buildings will be labelled as exercise apparatus under a government-backed scheme to make office workers and commuters across Britain fitter.
Trials at three large office buildings found that signs advertising how many calories could be burnt by climbing a particular set of stairs increased the number of people using them by up to 29 per cent.
The scheme, based on behavioural economics or “nudge theory”, is aimed at subtly influencing people's habits to help strengthen their hearts through short bursts of exercise.
Related news
More related news >
Related news
More than 13 tons of donations were collected at the joint Easter campaign of NOE and CBA
More than 13 tons of donations were collected during the…
Read more >Digital detox during Easter: addictive phone use is a much more serious and widespread problem than we think
The Easter fast is traditionally a time of introspection, renunciation,…
Read more >Cruel April frost damage: up to 100% crop loss possible
The spring frosts in early April once again caused a…
Read more >