The beverage companies reformulate products

The industry is progressively removing the colours concerned from the products it produces for young children.

 Southampton University study suggested that: "eating or
drinking certain mixes of additives together with the preservative sodium
benzoate, could be linked to a negative effect on children's behaviour."
Accordingly the British Soft Drinks Association (BDSA) said its members were
strongly committed to finding alternatives for their current formulations.
 Altough there was a reformulation of
Fanta Orange, by now making the product with 30 per cent less sugar and no
artificial colours a spokesperson for Coca-Cola Great Britain said the company
continues to review what additives are going into their beverages.