Surprising changes in online content consumption

Data from the gemius/Ipsos Audience online audience measurement system shows that the Internet using habits of certain target groups and the character of consumed content has changed considerably. While the number of people with Internet access keeps growing, the demographic distribution hardly changes. While most target groups spent just a little more time with browsing the Internet, the 18-29 age group, those with vocational school education and intensive users spent markedly more time with consuming online content.

Last year’s biggest winners were social networking and video sharing sites. Adult content providers and online games were last year’s losers. Video sharing sites’ visiting intensity grew the most among users under the age of 18.