The latest issue of Trade magazin is out now!

By: Trademagazin Date: 2024. 11. 06. 17:16

This time the digital version has been extended to 184 pages. You can read it now, by clicking on the front page at the bottom of this e-mail, until the print edition arrives. But what is the November issue all about?

Let’s start with the front page interview, in which László Büki, the founder of BS Plastic talks about the successes and future ambitions of the company’s management.

It is now a tradition to start the November issue with a special feature on the Business Days conference, held in September, and then continue our report in the next issue. It helps those who were there to remember the FMCG Open University and the Trade Campus, and tries to encourage those who couldn’t make it this year to join us next year.

In our Reflektor column the focus is on packaging, as we already have the results of the Hungaropack competition, and this year we are also focusing on students and showing why we can be proud of the Hungarian talents participating in the WorldStar competition.

In the market panorama of our November issue we analyse the frankfurter, tea, frozen food, bitter liqueur, oral care product and shower gel categories with retail data, while in a separate supplement we list the different wine trends from both the demand and supply perspectives. From HoReCa’s point of view we take a look at the various commercial refrigerators available to those who sell wine.

It may seem familiar that the domestic news is complemented by a series of international news items, which are significantly more numerous in the digital edition than in the print version of Trade magazin. The news items are grouped thematically for the different columns of the magazine, so they are featured not in bulk but collected separately – news on sustainability, veganism, AI… etc. are featured in blocks, with some analytical articles added.

In our Sales and Business Development column it is in November that we write about all the excitements at the COOP Rally and showcase the tour’s stops. We always try to choose the hottest topics from our upcoming Future Talks podcasts, and this is no different now as school is back in session.

We also bring you two big supplements, one for brands with the Superbrands and Business Superbrands winners lists, and another with which we try to support and partly showcase the careers of operational brand and trade marketing managers with the Signature 40 winners list and the associated thematic lists.

Click and flip through the pages, or download it for free and read it whenever you want!