THE LATEST ISSUE OF TRADE MAGAZIN HAS BEEN PUBLISHED!

The newest issue of Trade magazin, No. 2025/10, has just been released! The extended digital version—176 pages long—is already available on our website, several days before the printed edition arrives. You can open and even download it by clicking on the cover.

New feature: In addition to the daily news, the articles published in the magazine can now not only be read but also listened to on trademagazin.hu, both in Hungarian and in English—just click the play button at the top of each article. Like a podcast, you can now listen to our content anytime, anywhere.

Our cover interview features Attila Sófalvi, Managing Director of Mars Hungary, Czech Republic and Slovakia, who discusses regional strategy; Réka Nagy, Sales Director, who talks about in-store visibility and practical innovation steps; and Márta Krivai, Employee Relations Manager, who shares insights on mentoring and the “Best Next Move” mindset.

In October, our Chain Bridge opinion column welcomes guest author Géza Vincze, Managing Director of Auchan, who writes about changes in shopping habits and trends in the retail market.

Our main topic this month is digital commerce. In the opening article, guest author Norbert Madar, Lead Manager at PwC Hungary, analyzes Hungary’s general e-commerce ranking, FMCG e-commerce ranking, and the list of Hungarian-owned e-commerce companies. We summarize the online sales strategies of major retail chains, as well as developments in online marketplaces. We also present the latest packaging innovations driven by the rise of e-commerce. The section concludes with an overview of the logistics market, featuring insights from leading transport companies.

Our Spotlight section focuses on the market for wholesalers, importers, and distributors. Following an international overview, Hungarian industry players share their views, including representatives from Metro, Agria Drink, Ba-Ha-Mas, Baromfiudvar 2002, Gorky & Zentai, Bramcke Hungary, Chimpex Hungária, Del Pierre Central Europe, Foltin Globe, Forrás Áruház, Heinemann Testvérek, Hellas-Invest, Húsház Hungary, Jan-Ker 2001, Orbico Hungary, Real Nature, Salesrep, Sovereign Brands, and Winehub Holding.

Our October supplement focuses on private-label and retailer brands. The first article covers the 2025 PLMA International World of Private Label Trade Show in Amsterdam and presents the PLMA award winners. We then summarize the latest PLMA video on European private-label market trends, followed by the winners of the European Private Label Awards and an opinion piece by Sebastian Rennack, international retail analyst at Aletos Retail, on private-label market developments.

The Shelf Mirror section features the poultry market, game meat, sausages and salamis, the cheese market, fruit juices, and the Hungarian bitters and liqueur markets. We also cover facial care products and the tissue market.

The Value and Quality Grand Prize supplement introduces this year’s award winners in detail—34 applicants received the right to use the trademark for 40 awarded creations.

In our Sustainability section, news items are followed by an analytical article about the harmful effects of nano- and microplastics on the food industry.

Our Vegan section once again brings the latest updates from the plant-based food market, including an in-depth article on plant-based egg substitutes.

The HoReCa section covers the latest developments from industry associations: the Hungarian Catering Industry Association presents turnover and labor-market data; the Hungarian Confectioners’ Association outlines its new strategy and reveals this year’s Cake of Hungary. The news is followed by Impetus Research’s exciting éTREND 2025 study. Afterwards, suppliers, retailers, and hospitality professionals analyze the frozen product category of the HoReCa market. The section concludes with an interview featuring chef Zoltán Kovács, who has achieved success in the U.S. market.

Our Market Analysis section includes studies from AKII and GKI, as well as the latest news: poultry prices continue to rise, and GKI’s business confidence index increased by more than two points.

In Sales and Business Development, guest author Dr. Tamás Kozák, Secretary-General of OKSZ, publishes the next chapter in his series on the interaction between inflation and the retail market. We also report on the 11th Hungarian Product Agóra Conference and include an international analysis on changing consumer habits.

This issue wouldn’t be complete without AI news, followed by a cybersecurity roundup.

Our In-Store and Out-of-Store section begins with a summary of POPAI’s summer meeting, then continues our retail tools series with innovations in cleaning robots and services. It closes with an analysis of the digital advertising market in the FMCG sector.

Finally, as in every issue, we present new products and innovations at the end of our October edition.

Click to browse through the latest issue of Trade magazin, or download it — as well as our previous editions — for free, so you can read our magazine anytime!