The latest issue of Trade magazin is out now!

The 2025/5 issue of Trade magazin is now available. You can read the longer, 200-page digital version on our website a few days before the print edition arrives. Click on the cover to access the latest issue.

In the opinion column of the Chain Bridge Club Péter Noszek, the CEO of Nestlé Hungária summarises the trends influencing the coffee market, including climate change and its negative effect on production and the growing global demand for coffee.

In May we did a short cover interview with Csaba Mándy Jr, the future head of Mary-Ker Pasta Kft., who talks about the generational change in the management of the family business.

Our featured topic is the barbecue season, with an introductory article featuring leading meat industry companies, followed by a special feature on the grilling cheese and marinade market. Readers can also learn about grilling accessories, such as baking papers and foils and paper towels. A separate section concentrates on the domestic fruit and vegetable market, the challenges in the sector and the latest innovations. We report on the 10^th Zsendülés Horticultural Conference, Grüne Woche – considered the industry’s main event this year – and Fruit Logistica.

In May the theme of our Spotlight section is modern lifestyles and sports. Our first article is about the impact of digital devices on lifestyle. Then we examine the consumption habits of the silver generation, i.e. those aged 65 and over, who represent an increasingly significant purchasing power on the FMCG market, and explore the consumer potential of Generation Z – young people born between 1995 and 2006. In this section we write about products in the free-from category such as gluten-, lactose- and sugar-free and low-carb foods, as well as plant-based alternatives. Our final article summarises the marketing opportunities inherent in sports and the trends observed in this area.

Our Shelf Mirror column starts with the breakfast cereal market, followed by ice cream, mineral water, soft drinks, energy drinks and gins. We devote a separate section to feminine hygiene and the beauty industry, from skin care to makeup trends. The beauty section deals with sunscreen products, oral care and essential oils, among other topics.

In the Sustainability section – in addition to the latest news – we report on the joint event of the Hungarian Marketing Association’s Green Club and its HoReCa Chapter, which focused on the experiences since the launch of the DRS system and HELL ENERGY’s sustainability investments. In our Vegan section you can read the latest news from the plant-based food market.

In Trade magazin’s HoReCa section you can find a report by the Guild of Hungarian Restaurateurs on Stube restaurant, as well as news from the Hungarian Confectioners’ Craft Union. Our analytical articles cover the market of syrups used to flavour cocktails, coffees and desserts, as well as premium mixer drinks.

In our Market Analysis section you can read AKII’s overview of domestic animal farming and a Euromonitor study on the global market for products intended for small animals and pets.

In May our magazine’s AI section collects the latest domestic and international news on the topic.

In our Sales and Business Development section there is an interview with Dr Lilla Német-Weingartner, president of the National Authority for Trade and Consumer Protection. This section also introduces Maurizio Salvaggio, the new head of Henkel Consumer Brands in Hungary. One of the most interesting articles in the May issue introduces a completely new development, the revolutionary super protein IDEAAL^TM. We also report on the ISM snack and confectionery trade fair in Cologne and the latest forum of Hungarian Product Nonprofit Kft.

In our In-store and Outdoor section you can read about the display solutions of the future and cashierless smart stores in Germany, plus our article also features the first such point of sale in Hungary, an Auchan GO store.

It is needless to say that the present issue also brings the latest domestic and international news, with significantly more coverage in the digital edition.

Click and browse through the latest issue of Trade magazin – download this or previous issues for free so you can read our magazine anytime!