Mielizia Introduces Augmented Reality In Food Packaging

Italian honey brand Mielizia has introduced augmented reality in its product packaging to create an engaging shopping experience.

The innovative packaging aims to offer details on the supply chain, beekeepers and honey, as well as information about the world of bees.

Web-based technology is based on scanning a special QR code integrated into the design of the product packaging using the smartphone.

Once the QR code is scanned with the camera, the interactive experience is activated. The shopper will be immersed in an environment where the Mielizia 3D bee mascot will take flight on the screen and, thanks to Augmented Reality 2.0, a real immersive storytelling of the brand will start.

From there, through a simple and intuitive menu viewable by swipe up, it will be possible to access interesting multimedia and interactive contents.

ESM