The grilling season has started: more than 300 grill and pot products are available on Kifli.hu

By: Trademagazin Date: 2025. 05. 26. 11:37

Despite the varied weather, the grilling season exploded in May: data from Kifli.hu shows that demand for grilling meats, sauces, marinades, side dishes and vegetables has increased dramatically in recent weeks. The range now includes more than 300 different grill and casserole products – from classic ingredients to international specialties, including more than 50 meat-free alternatives.

Although the weather in recent weeks has often been capricious, the grilling season is already in full swing – at least on Kifli.hu. Thanks to changing shopping habits and the ever-expanding range, the “summer on the balcony” feeling has already started in spring, which this year tempts you with more taste experiences, premium ingredients and innovative solutions than ever before. The online supermarket currently offers more than 300 grill and casserole products, from classic ingredients to special internationally inspired dishes to meat-free alternatives.

60 percent of Hungarians grill, and 41 percent grill outdoors at least once a month – according to a representative survey by market researcher Opinio in 2024. According to the data, grilling is not only a popular gastronomic activity, but also a prominent social experience: 87 percent of respondents grill in company, with friends or family. The most popular ingredient is meat (95 percent), but more and more people are also putting vegetables (51 percent) and fish (17 percent) on the grill.

Meat lovers of the season can choose between fresh products from domestic suppliers and specialties inspired by international street food. Pereg and Eatventura Angus beef burger patties, Kaiser BBQ spicy chicken breast fillets, homemade flavored fried sausage mixes, and favorites such as Kaiser beef Brisket, fried Caesar bacon or the Grill-Mix XXL package are extremely popular. The range is also enriched by Jack Daniel’s flavored BBQ-side and Nocker Angus beef burger.

Nowadays, seafood and fish are also increasingly being grilled: salmon steak, spicy trout fillet, grilled shrimp and fish cakes also expand the grilling options. More exotic sauces go well with these – such as lime aioli or mango salsa. The popularity of grilled seafood is no coincidence: according to Eurofish data, the volume of Hungarian fish imports reached 30.2 thousand tons in 2022, worth more than 50 billion forints. There is also an upward trend in fish consumption: the annual amount per capita has increased from 5.7 kilograms to 6.7 kilograms since 2014, according to 2023 data from the AKI Institute of Agricultural Economics.