Lidl extends sponsorship deal with UEFA

Lidl will remain the official sponsor of the Europa League and Conference League for the 2025-2026 season. According to the discounter chain, the partnership is paying off: the Nielsen Global Sports Report says Lidl was the “most visible sponsor” in both competitions last season. As part of the agreement, Lidl distributed more than 18,000 portions of fresh fruit in stadiums and raffled off 4,685 tickets among customers.

This article is available for reading in Trade magazin 2025/10.