Konzum Plus Confirms Leadership Position In Crotia
According to the latest data, in 2021 the largest grocery retailer in Croatia was Konzum Plus, with a market share of 20% to 30%, slightly down on 2020. The retailer run 620 outlets, up from 608 in 2020.
The turnover of the Croatian retail grocery sector amounted to HRK 43.4 billion (€5.7 billion) in 2021, which was 8.4% higher than the previous year, new data has shown.
In its 2021 report, Croatia’s Agency for the Protection of Market Competition (AZTN) analysed 47 companies with 4,825 outlets (+2.5%) between them, and a net sales area of 1.5 million square metres (+4.8%).
According to the analysis, in 2021 the largest grocery retailer in Croatia was Konzum Plus, with a market share of 20% to 30%, slightly down on 2020. The retailer’s network consisted of 620 outlets, up from 608 in 2020. During the period, the company completed one acquisition, with the purchase of Miracola, which operates 13 small scale outlets in Istria.
Supermarkets keep representing the dominant store type in Croatia, accounting for 5o% of total revenue in the grocery retail trade, followed by hypermarkets with a share of 22%. Supermarkets recorded the highest nominal revenue growth (+11% y/y), while small stores saw growth of less than one per cent.
Online sales in the grocery retail trade are still marginal, with Konzum Plus being the largest player in this area.
Loyalty programs are currently operated by 16 retailers. Konzum Plus and Kaufland have the largest number of loyalty card holders, meanwhile.
Related news
Tommy Brings Coop Italia Products Exclusively To Croatia
Croatian grocery retailer Tommy has forged an exclusive partnership with…
Read more >Croatian Economy Minister says tourism is driving up prices in Croatia
Seasonal effects due to the tourist season are causing the…
Read more >Price hikes threaten Croatia’s tourism competitiveness
Over the past three years, tourism prices in Croatia have…
Read more >Related news
GKI analysis: Why do Hungarian households live more poorly than anyone else in the EU?
Imagine that the residents of every EU country shop in…
Read more >KSH: industrial producer prices decreased by 0.7 percent in May 2025 compared to the previous month, and increased by an average of 6.9 percent compared to a year earlier
In May 2025, industrial producer prices were 6.9 percent higher…
Read more >Consumption drives the economy
According to the latest forecast by the Balance Institute, the…
Read more >