Konzum Plus Confirms Leadership Position In Crotia

The turnover of the Croatian retail grocery sector amounted to HRK 43.4 billion (€5.7 billion) in 2021, which was 8.4% higher than the previous year, new data has shown.

In its 2021 report, Croatia’s Agency for the Protection of Market Competition (AZTN) analysed 47 companies with 4,825 outlets (+2.5%) between them, and a net sales area of 1.5 million square metres (+4.8%).

According to the analysis, in 2021 the largest grocery retailer in Croatia was Konzum Plus, with a market share of 20% to 30%, slightly down on 2020. The retailer’s network consisted of 620 outlets, up from 608 in 2020. During the period, the company completed one acquisition, with the purchase of Miracola, which operates 13 small scale outlets in Istria.

Supermarkets keep representing the dominant store type in Croatia, accounting for 5o% of total revenue in the grocery retail trade, followed by hypermarkets with a share of 22%. Supermarkets recorded the highest nominal revenue growth (+11% y/y), while small stores saw growth of less than one per cent.

Online sales in the grocery retail trade are still marginal, with Konzum Plus being the largest player in this area.

Loyalty programs are currently operated by 16 retailers. Konzum Plus and Kaufland have the largest number of loyalty card holders, meanwhile.

ESM