András Csonka “Pici”’s little assistants have arrived

The names of PENNY and András Csonka are now almost intertwined: the actor has represented the brand in numerous roles in recent years. He has also been Pöttöm Pici, a stuntman testing the quality and freshness of PENNY, and an ambassador for domestic producers and suppliers. The phrase “PICI prices” has grown into the brand’s trademark along with his name and has become PENNY’s slogan, enabling unique, recognizable price communication.

The creative concept of the new campaign is a natural continuation of the brand and the character of András Csonka. The small figures, reminiscent of the letter “P”, are given different functions: sometimes cute wingmen, who are led by András, other times independent little messengers of the brand, who can appear anywhere, anytime.      

“András Csonka has been the face of the PENNY brand for years, and he is always able to renew himself while authentically conveying our values. Now, with the introduction of Pici partners, we are moving in an even more dynamic, modern direction, while continuing to focus on our most important core values ​​– quality, freshness and PICI prices. This campaign is not only a new creative chapter in our cooperation, but also an opportunity to get even closer to our customers, address new target groups and strengthen brand awareness in a playful way”

– said Noémi Varga, Head of Strategic Marketing at PENNY Hungary.

The main message of the campaign is clear: PICI prices are always with us at PENNY, and always we can count on them. The new creative toolset allows the brand to get even closer to customers and make the brand’s world an experience for more and more age groups.