The purple cows arrived to Britain

By: trademagazin Date: 2010. 02. 18. 00:01

It may be surprising for many people, but until 2009, one could not get Milka chocolate in Britain, and even now Milka chocolate can be found only in a few stores. Kraft Foods would market the legendary European brand in Britain, this spring.

The company will sell six types of Milka chocolate in the British market, each with special attention, that the chocolate was manufactured by the usage of  "Alpine milk”.
In 1990, when Kraft bought the Milka brand name, the legendary chocolate was marketed in only two countries. Now it is marketed in 22 countries, and the annual turnover is one billion pounds – reports mfor.hu., after UK Marketing News.




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