Gösser Spritz beer cocktails have arrived!

By: Trademagazin Date: 2024. 05. 27. 11:31

Gösser’s novelties are the strawberry Gösser Beer Spritz “Strawberry” and the juniper-flavored Gösser Beer Spritz “Botanic” beer cocktails that can make any summer moment unforgettable. Their refreshing, fruity flavor is perfect for gatherings with friends, garden parties, or evenings spent on the terrace.

“As a company that is constantly looking for new solutions, we not only monitor the rapidly changing habits of consumers, but also want to keep up with them. The domestic beer market has an extremely large and rich history, but at the same time, we see that consumers are open to new things and are looking for variety. Based on this, we dared to dream big and come up with a very exciting novelty. This is how we created the Gösser Spritz beer cocktails, in which the alcohol and carbonated acid content comes from the beer base, while their flavor is reminiscent of popular cocktails, which are guaranteed to bring a new color to this season.”

– said Katalin Perényi, Marketing Director of HEINEKEN Hungária Zrt.