Planet A Foods’ cocoa alternative enters UK

By: Trademagazin editor Date: 2025. 02. 25. 09:22

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The Munich-based group developed the peanut butter mini eggs with Germany-based Wawi-Schokolade.

Germany-based cocoa-free supplier Planet A Foods has entered the UK market with the launch of a chocolate-alternative product in retailer Aldi.

The group worked with the Rhineland-based chocolate and confectionary maker Wawi-Schokolade, one of its long-term partners, to produce peanut butter mini eggs, which are being sold under Aldi’s Dairyfine brand.

At a RRP of £1.49 ($1.88) per 90g bag, the product is being sold as a seasonal Easter offering, and is available in Aldi supermarkets across the UK from this week.

“The first product launch in the UK marks an important step in further advancing the availability of ChoViva globally”, Planet A Foods told Just Food.

“We are increasing awareness and brand presence of our cocoa-free chocolate alternative for end consumers and our expansion helps demonstrate that ChoViva is a scalable ingredient for the confectionery industry.”

The business added that it was in talks with other retailers in the UK with the view of bringing in “additional products with ChoViva across different distribution channels”.

Founded in 2021, Munich-based Planet A Foods has been developing products with its ChoViva sunflower seed-based cocoa alternative solely for the Germany market since 2023.

It now has about 30 products on the market, having worked in development with German retailer Rewe, as well as cereals and biscuits manufacturer Peter Kölln and Swiss chocolate giant Lindt & Sprüngli.

In addition to the UK, the group is also launching a seasonal product for the Easter season in France.

Planet A Foods told Just Food the group had partnered with French business Abtey Chocolaterie to sell “several” products in numerous supermarket chains from the middle of March.

Speaking to this publication last June, CEO Max Marquart said the business had “seen a lot of success in the bakery domain, so cakes, convenience cakes, cookies, biscuits”.

Following the UK and France, Planet A Foods said the US was “another key market we’re targeting right now”.

Just Food