The non-alcoholic Kozel has arrived

Kozel surprised customers with a special, semi-brown non-alcoholic beer: the product offers a real beer experience for those who do not want to give up the rich taste and high quality of the brand, even in the non-alcoholic version. At the same time, the new image of the brand family will debut in Hungary for the first time, the product will be available in new, more premium packaging.

This year, a new member is added to the renewed Kozel product line: the real specialty, the Half Brown Non-Alcoholic Kozel offers an unadulterated beer experience without compromise. The product has the characteristic full aroma and fuller flavors of semi-brown beers. The new variant is available in a 0.5 liter package. In addition, the packaging of the entire Kozel portfolio will be renewed: the modern look will better reflect the premium nature of the brand than before.

“Last year, we re-introduced the Kozel premium lag with a new premium recipe, and this year the packaging of the entire product line was renewed in the spirit of this reward. The humorous stories from Velke Popovice *, which focus on quality Kozel beer, continue to play a key role in our current campaign, ”said Rita Hruska, Head of Marketing for International Brands.