HelloFresh enters Sweden

German meal-kit provider HelloFresh is expanding into Scandinavia and has started to offer its service in Sweden, attracted by around 4.7 million households that could potentially be supplied. The Berlin-based start-up is now operating in 12 countries worldwide.

Hellofresh expands into the north of Europe. From now on, the meal-kit company will also be present in Sweden. With around 4.7 million households that could potentially be supplied, the state is a very attractive market, emphasises the Berlin-based company. HelloFresh ships the cooking boxes from its production site in Helsingborg in southern Sweden.

Sweden is considered the mother country of the Kochboxen idea. Middagsfrid and Linas Matkasse already started there in 2007 and 2008, respectively, with the concept of sending food and recipes as subscriptions.

Lebensmittel Zeitung