HELL New Gen has arrived

By: Trademagazin Date: 2025. 06. 06. 11:31

HELL ENERGY presents its latest innovation, HELL New Gen, a new generation functional drink that responds to new consumer needs. The development of the product is a clear reaction to the rapidly changing trends in the carbonated soft drink market, where health awareness, balance and functionality are increasingly important.

“This product is a natural step in the development of the brand. Consumer trends clearly show that the demand for drinks that support these new needs with a selected composition is growing. HELL New Gen is a real answer to this.”

– said Adrienn Popovics, Marketing Director of HELL ENERGY.

HELL New Gen is a new generation functional drink that is made with 13 mg/100 ml of caffeine and 5 types of B vitamins (the amount of added B vitamins in the product covers at least 100% of the recommended daily intake for adults). The new drink is available in 250 ml and 500 ml containers, without any deterioration in quality, in 100% recyclable aluminum packaging.

HELL New is not only innovative in its content, but also stands out in its appearance: the design of the box is bold, colorful and youthful, emphasizing the new generation approach with a spectacular appearance.

The new functional drinks come in five refreshing flavors – Classic, Black Cherry, Green Apple, Strawberry-Banana, Pink Guava – and will be available on store shelves from the beginning of June.