Interest in Nordic holidays has doubled

The “coolcation” trend, or the demand for a cool vacation, has doubled in recent years, said Szilvia Nagy, CEO of Vár a Világ travel agency. Scandinavia, the Baltic states, Iceland and Scotland offer an alternative to the Mediterranean regions hit by heat waves. The trend is also strengthened by the expanding range of low-cost flights and cruises. Those interested are looking for white nights, Viking traditions, special gastronomy and peaceful relaxation close to nature.