The expansion of online overnight stays remain unstoppable
Close to thirty percent of the room reservations in Budapest and forty percent in the other parts of the country has been ordered via online channels last year – shows the comprehensive online survey of BDO and Turizmus.com.
Among other things, the research shows that in the past two years, the market of online accommodation agents concentrated significantly, however, the role of marketing via websites optimized for mobile devices have appreciated. Almost 75 percent of the online room nights in Budapest is sold by online travel agencies.
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