More-desires in a breadcrumb-era

Trendinspiráció Műhely held its second trend conference at a trendy venue,
at the Symbol in Óbuda. Dr Mária Törőcsik, the head of Trendinspiráció Műhely
(Trend Inspiration Workshop) opened the conference and shed light on the fact
that knowing the past was not enough for a good performance, it was necessary
to see the future as well. Mária Törőcsik said that trends indicated some
kind of speeding up, but after a while consumers would be unable to keep up
with this and opt for long-lasting products. The second presenter was Péter
Uj, editor in chief of Index who talked about the success of Twitter and how
trends can be created by incalculable consumer behaviour (as opposed to technological
innovation or demand). He spoke about how language was changing
dramatically on the Internet. Kornélia Kiss, marketing and recruitment director
of Boston Consulting Group analysed the changing attitude toward brands:
research showed that some people choose brands that are positioned lower
than their consumer status. Private labels put an increasingly large pressure
on brands; consumers are also becoming more levelheaded. Researcher Dániel
Rátai envisaged that we would soon enter a new virtual era that would change
trends. Antal Kovács, Olympic gold medal winner in judo spoke about trends in
the world of sport: amateur sport is connected to health, while professional
sport is about entertainment. Those sports that want to be successful in the
long run have to merge the two (e.g. triathlon prevailing over pentathlon). The
conference was concluded by aesthete András Réz, who said that we indeed
lived in a ’Breadcrumb-age’ where completely opposing phenomena co-existed
peacefully in our heads, e.g. success in sports and doping. Only the present existed,
the world was fragmented and responsibilities were unclear.