METRO gets closer to partners

2013 was the year of retail consolidation. METRO introduced a new business year period, so from now on the company starts the business year on 1 October every year.

METRO Hungary CEO Imre Horváth told our magazine that in 2014 the company celebrates its 20th anniversary in Hungary and its 50th birthday at international level. In Hungary they launched the YOU&METRO activity, a series of programmes to celebrate the company’s retaining its values and its renewal. METRO focuses on customers, surveying customer values, expectations and demand and making proactive offers because they know that these are the keys to success. METRO also realised that today it isn’t enough to offer products with the best price-value ratio in various categories – as METRO’s private label products H-Line, Rioba, Horeca Select, aro, Fine Life, Sigma and Corvinus do – but they have to come with the extra of personal relationships. In 2013 METRO also launched a new online interface for its home delivery service.