A giant wave on a LED façade in South Korea- Video of the day
A giant wave has appeared on the LED façade of the city’s SMTown COEX building, South Korea’s biggest digital billboard. The anamorphic illusion rears up before crashing into the surface of the screen, making the two-dimensional wraparound display seem more like a large tank.
Appearing for exactly one minute every hour, the simulation is so realistic it looks as if water is about to pour over the heads of people who pass through the busy commercial square.
Titled “WAVE,” the project was designed by d’strict — a firm that specializes in using immersive technology to create public art. The project took four months to execute from start to finish, including three months of digital design work to make sure it achieved the desired effect.
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