MediaMarkt Black November – the month of conscious decisions

MediaMarkt is expanding Black Friday into a full-month event this year, and is advertising promotions under the name Black November. The company’s goal is for November to be about real, conscious decisions and smart savings, not impulsive, thoughtless spending. The department store chain helps with planning with weekly changing discounts and targeted offers for all customers.

The essence of Black November is that customers can plan and make purchases that are important to them for an entire month, without rushing. This period is ideal not only for purchasing Christmas gifts, but also for more serious, larger household investments.

Black November is becoming increasingly popular, so according to experience, many families time this period to replace an outdated household appliance or buy a new, more energy-efficient television or laptop. For these higher-value products, Black November promotions can result in significant savings of up to tens of thousands of forints, which is a serious help to the family budget.

Plannability in focus: new promotions every week

MediaMarkt consciously structured the campaign so that it would not concentrate the pressure on customers on a single day. The promotions will change weekly throughout November, with new special offers coming into effect every Friday. In addition, there are one-day, extra discounts on Fridays.

This structure specifically supports conscious shoppers: anyone planning to make a purchase should return to the webshop or stores every week and check the current offer. When compiling the offers, MediaMarkt paid attention to offering special discounts throughout the month in every product category and for every customer need – whether it’s practical household appliances, entertainment electronics or gaming accessories.

The key is in your pocket: application and loyalty program

The most effective tool for planning and accessing the best offers is the MediaMarkt mobile application. The easiest way to follow the weekly promotions is through the application.

It is especially worth becoming a member of the myMediaMarkt loyalty program, which you can join for free through the application. Members can collect points after every purchase, which they can later exchange for coupons and save even more with extra, exclusive discounts and offers available to them during Black November.

“With our Black November concept, our goal is precisely to expand the shopping experience and take the pressure off customers,” said Gábor Szilágyi, Managing Director of MediaMarkt Hungary. “We are not focusing on a single day, but rather giving everyone a whole month to plan according to their own needs. This is a period of conscious shopping: an ideal opportunity to make a long-planned investment, whether it is a more energy-efficient refrigerator or a new laptop for work. The weekly changing offer and the exclusive offers of our myMediaMarkt program all support this kind of smart, thoughtful planning.”

Conscious decisions are supported by MediaMarkt online and in brick-and-mortar stores additional services available, such as various product credits and flexible payment solutions. Customers can ask expert salespeople in stores for help in choosing the most suitable product for them, and they can also collect products ordered online in person. In addition, the full service portfolio, such as home delivery, installation or extended warranty, is also available in addition to the discounted products.