McBike – Video of the day

The fast-food giant McDonalds has brought a clever design for transporting your burger, fries and drink on your fixie! A concept for now, designed by global agency Tribal. The idea was to target those looking to take their fast-food on the go and specific to cyclists. A simple box design that hooks onto a bicycle's handlebars. When opened it unfolds reveling two pockets where the burger and fries stay rested in place.