From today, you don’t have to pay VAT when you buy own-brand menstrual products in Tesco

By: Trademagazin Date: 2024. 06. 27. 11:48

From June 27, 2024, Tesco will waive VAT on the prices of all its private label feminine hygiene products. Not only does the company help women reduce their regular extra costs worth thousands of forints a month, it also donated enough menstrual product packages for a year to a total of 200 needy women supported by its strategic partner, the Ecumenical Aid Organization. In addition, Tesco has permanently reduced the prices of about 800 household products, of which the prices of 30 products that are particularly important to customers by more than 30%, but for example, the price drop in the case of Always Ultra day and night pads exceeds 50%. For example, 34 Persil 4in1 Expert Sensitive capsules, 90 Somat Gold 90 machine dishwashing tablets, 4 Wilkinson Extreme disposable razors, TS air freshener, 10×10 Ooops Aloe Vera tissue and Hipp BIO Bolognai are now more than 30% cheaper spaghetti flavored.

For women, the purchase of intimate hygiene products costs around HUF 2,000 per month. Calculating a total of 500 cycles, a woman spends an average of HUF 1 million on menstrual products during her lifetime. In order to minimize these extra expenses, Tesco has launched a unique initiative, within the framework of which it will reduce the consumer price of all own-brand feminine intimate hygiene products by an amount equal to the amount of VAT, i.e. by nearly 22 percent, starting June 27. The permanent price reduction applies to Tesco’s own-brand sanitary pads, tampons and menstrual panties.

The department store chain also cooperates with the Ecumenical Aid Organization by donating products to help women in need, for whom the purchase of intimate hygiene products is also a challenge. Tesco handed over to its strategic partner enough product packages for one year, which will reach a total of 180 adult women and 20 girls for the female members of families living in temporary homes and going to Safe Start children’s homes.