Another dimension – when it comes too beer specialities

The popularity of special and artisan beers is growing way faster than their market share.Zoltán Karsai, the Hungarian representative of Bitburger and Erdinger: – Artisan breweries made the right decision to cooperate and present their beers at youthful events directly to the consumers. They are in the right place at the right time: the market is focused on Hungarian products, artisan breweries offer more and more products at competitive prices and often they treat customers to real specialties. The result could be that artisan beers finally break down the barriers created by the exclusive contracts of large breweries with bars and restaurants and they will be available at these places. Sooner or later major breweries will have to react to the changes and it is possible that they will become partners in distributing some of the more ‘dominant’ artisan beers. János Tamáska, co-owner of Belgaco Kft.: – There has been a palpable increase in the interest in special and artisan beers, and this trend positively influences Belgian beer sales too. More restaurants and bars ask us to go there and do tasting sessions.