Hungarians economise differently than the rest of the world

While in the United States and Europe consumers try hard to save money by looking for cheaper products, Hungarians buy less of the same daily consumer goods, according to a joint analysis by The Boston Consulting Group and GfK Hungária. Four trends prevail these days: reclusion, self-supporting, staying at home (not going on holiday) and the increasing role of women in purchases. According to BCG’s managing director, László Juhász, the proportion of those who prefer Hungarian food products rose from 64 to 68 percent in the past two years. Ákos Kozák, director of GfK Hungária, added that people buy fewer services as well.