Casino announces Morocco expansion with 210 stores
French retail giant Groupe Casino has announced it wants to open 210 convenience stores under the Franprix and Monoprix banners in Morocco over the next ten years, through a partnership with a local investor.
The first stores should open next year, and should already have created 1,000 jobs by 2030, Retail Detail reported. CEO Philippe Palazzi hopes the partnership will allow Casino to “tap into Morocco’s dynamic market potential”. Customer habits are changing fast in the country, the retailer says, and Casino hopes to profit from a growing desire for convenience and “digitally enhanced shopping experiences”, the partners say in a press release.
The expansion into Morocco is part of Casino’s broader international expansion plans. The French retailer already operates in over thirty countries, with a network of 472 stores outside of continental France.
Related news
Record year at Müller: one million customers per day, expansion and digital developments on all fronts
The Müller drugstore and retail group has closed one of…
Read more >
Auchan Plans To Sell 19 French Stores To Lidl
Auchan is considering the sale of 19 stores in France…
Read more >
North Macedonian Discounter Stokomak Expands To Serbia
North Macedonia’s hard discounter Stokomak has launched its first Serbian…
Read more >Related news
New momentum in start-ups, but the decline in the number of companies has not stopped yet
A new wave of company formations hit the business sector…
Read more >
New simplifications in sustainability reporting
On July 11, 2025, the European Commission adopted an amendment…
Read more >
Three counties where Christmas is not the peak: retail trade is booming in the summer
Nationally, December is the peak month for retail: the holiday…
Read more >
