Marketing against the crisis

Not only the big but also the small and medium-sized companies are also interested in building out and developing its own customer database. The widely used marketing tools can extend the clientele in short terms.

Origo asked Jeges Zsolt the leader of Bin Kreatív and of Communication Agency  about the marketing activities used in the crisis. According to Jeges Zsolt there is a strengthening in the scope of the online and direct marketing, among medium enterprises. The small businesses struggling with daily financing problems are in the most difficult situation. But stopping marketing expenditures does not bring any solution. The easy finding and the maintenance of their websites and the search engines are essential, in addition, the small and medium sized enterprises can function very well in targeted online campaigns. The guerrilla-marketing does not necessarily need to be applied to all products, and do not really stand alone without the usage of other channels. But it is often used because of its cheapness and smartness. It should  however be used consciously to strenghten the communication.