Brands, growth, innovation

There are masses of products and services available to us and it isn’t easy to choose from these. If we are lucky, we get some help in making this important decision – and 10-year-old Superbrands is one of our helpers. In the last ten years the Superbrands recognition not only helped brands in Hungary to develop, but also served as a club where brands could help one another in brand building. In this period non-material values connected with brands became more important, because it is increasingly difficult for manufacturers to differentiate their products from competitors’. I reckon that in an environment like this, becoming one of the Superbrands is worth a lot. Still, only the most dedicated and most innovative brands can be successful in the long run. I would like to emphasise the importance of the latter too, because I think in the next few years innovation will be the biggest challenge as regards economic growth in Hungary.