Brand value research with Nielsen

The Superbrands Hungary entrusted Nielsen Market Research Ltd. to the drafting of the brand value research of the brands involved in the Superbrands program.

The survey compares the brands with the other brands in the sector, as well as all of the tested brands. Superbrands Hungary’s  research aims to obtain a more accurate picture of the Hungarian consumes’ brand consciousness. furthermore, the Superbrands 2009 Program participants familiarize themselves with the opinion of consumers. The results summarised by the brand value index shows how strong is a brand comparing to competing brands, do they have loyal consumers, and do their shoppers are willing to pay more to the brand product. An interval between 0-10 score shows the value of the brand. The higher the index, the stronger the brand value of the brand.