A brand is born

The opening of the Deep Me Banana store in Tokyo’s famous Shibuya district has brought frozen chocolate covered bananas back into the spotlight.

This article is available for reading in Trade magazin 2026/02-03

In the US chocolate-covered bananas on sticks have been a staple at beaches, amusement parks and fairs for decades. Deep Me Banana isn’t just a product, but a consciously constructed experience: it is characterised by a designer store, premium ingredients, a uniform image and a distinctly “photo-friendly” appearance.